Thursday, 27 April 2017
Wednesday, 26 April 2017
Evaluation question 7
Looking back at your preliminary
task, what do you feel you have learnt in the progression from it to the full
product?
Evaluation question 5
How did you
attract/ address your audience?
My film
holds the audience’s attention due to the fact that it is a very simple premise
for a film and it seemingly has never been done before in another film, only
such films are similar but not the same as seen in Scream as well as the Blair
witch project. The audiences attention is held throughout the entirety of the
opening sequence, due to the fact that from the beginning of the sequence we
hear a suspense building non diagetic soundtrack, this is used up until the
group start to talk and is resumed right after they start to walk away. It is
effective, due to the fact that it keeps the audience on the edge of their
seats and lets them know that something is happening right from the very
beginning, making them stay on to watch the rest of it, in order to find out
what that may be. We also didn’t identify the characters by name and decided to
let them do that over the course of the conversations in order to let the
audience piece together the information surrounding each character. To further
attract people to our film we had an enigma at the start with the use of a
typewriter sound effect, compiled with the text that is our title. This makes
it seem as if someone is telling the story and or recalling events, so it
leaves the enigma of who is doing so and why they might be doing it, further
engrossing audiences into the film.
Many horror
films start off in the stereotypical way, a group of teenagers doing something
in an abandoned area. We got this idea from the target audience as we did a
questionnaire on this and decided that it would attract more people if it was
set in the woods as that what was seen on the questionnaire results. We
challenged the stereotypical gender conventions by having Alice seen on screen
as more boyish and less as a proppian princess who needs saving, while we see
the main males as somewhat moronic and helpless which shows that the roles have
reversed and the fact that Alice is the protagonist makes it push the
boundaries and go into new depths with horror films. Another method of
attraction that we did, was making the actors/ actresses similar ages to the
target audience in order to create a rapport between the two making it more
engaging for a younger audience.
During the
planning stage we had a focus group, where we asked a select from the target
audience about our film idea and they gave us critiques and ideas that we could
have put in our film and we decided that it would be best to reach a wider target audience by adding some of their ideas
to our film.
I think
overall we could have improved upon the fact that the start is a bit slow with
the longer shot lengths and if we were to do it again, I would go back and
change the length of them, in order to make it faster pace from the very start
in order to keep the audience hooked from the beginning as it seemed to run a
little slower than I intended but it still worked well in building suspense.
Evaluation question 3
What kind of media institution might distribute your media
product and why?
Due to the fact that our product was created by an
independent smaller production company, we would have one of the big six
distributors to distribute our film due to the fact that as an independent
production company we would not be capable of affording the distribution costs.
I think that it would be beneficial if we distributed with Universal due to the
fact that another British company, (Working Title) are also using Universal as
a distributor and contractually have a £35m budget with them. It would be
beneficial for future projects if we had such a budget. As well as this,
Universal have the largest market share in film distribution at 21.6% and in
2015 released 44 films which grossed $283.5m. This is a major distribution
company, so may make a wider audience view it and watch it due to their wide
fan base of their films.
We would also distribute it on DVD and Blu-ray with a delayed
release on such Films streaming sites as Netflix and Amazon Prime video. Having
it released on DVD and Blu Ray will give a wider platform for people to view it
on as well as gaining a larger amount of income as home entertainment is a
massive part of distribution as people want to watch films in the comfort of
their own homes.
Upon release the
Universal logo/ animation would appear at the start of the film in order to
recognise it as Universal pictures. It could be advertised on YouTube as well
as the fact that Twitter could gain a wider audience due to the vast amount of
people of our target audience, using that as a major platform so it would be a
smart idea to place the film/ trailer there. The benefits of using a British
company is the fact that it will get the name out of our company which will
most likely be EON production for production, due to the fact that it had major
successes with the Bond franchise and it would further advertise it due to the
associations with the successful production company, more people would want to
watch it as it in partnership with the company that made the Bond films. It
would also be useful, due to the fact that the BFI would give a grant of money
due to our company being the majority of British so it would get a large sum of
money for further distribution with the amount of money given.
We would distribute our film in 3D as well as 2D due to the
fact that Universal have the funding to be able to do both of these. We would
put it in 3D due to the fact that the main two genres that use it are horror
and action, due to the fact that it makes it seem like a more immersive
experience, which will overall attract a wider audience to watch the film.
As well as this, Universal have been credited as being a
successful distributor with it being a household name which funds majorly
successful films. There are many successful films by Universal, some of them
being Jurassic World as well as Fast and Furious 7. They have also had
experience with horror films as they distributed Psycho II as well as The Watchers
which are both credited horror films.
Evaluation question 2
How does your media product represent
particular social groups?
The product
features: middle class, white males who are portrayed as dim witted as well as
useless in social situations, this is seen when Alice asks Callum for the fake
blood and the tripod as he seems lost for words as well as rather slow/
forgetful, as well as this, all 3 males within the product are seen as inferior
to Alice which breaks a stereotype. This is not stereotypical due to the fact
that in many media texts we see them being the key protagonist as well as more
powerful than any other representation, so we challenged this by having them as
the background characters to a more intellectual female lead which breaks
conventions, but also represents women in a more positive light, where in other
horror films, they are secondary characters.
Our media product overall represents
particular social groups in both a positive and negative way. This is see with
the men within it who are seen being rather intellectually incapable as well as
on the contrary being independent as seen with Alfie being left on his own to
be independent. Alice is a white, middle class female who is represented well
through The Final Girl theory as she is seen as asserting dominance from the
very start as well as being more intellectual than the males by having more
dialogue and having further character development compared to her male
counterparts who aren’t given the dialogue, making her seem more powerful as
well as smart. We put the audience in a position where they felt sympathy for
the males in the film as they seem to be secondary characters which do as
they’re told and the feelings towards Alice being one of trust as well as
safety due to her being of a stronger and more confident nature as the
character. We based the representation upon the main protagonist in Split due
to the fact that she is seen as strong and independent and it represents her in
a positive way. We built the representation of Alice by having her character
have more confident and forward body movements, this represents her eagerness
and she was seen as more dominant in her movements.
We used a
normal style of clothing for the characters which is worn by a middle class
person, this presents them as stylish as well as linked in socially. We can see
this through the up to date fashion style of the characters which also makes
them seem like they are popular as there are more than 3 of them and they all
seem to get along quite well which gives the representation of the middle class
as happy and seemingly socially content. This can be challenged as the murderer
could make it seem as though the middle class lifestyle is dangerous, which
challenges normal representations of the class.
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