Examples:
The cabin in the woods- Young couples
Strangers- Young males
A nightmare on Elm street- couples
Texas chainsaw massacre- Young males
Age:
The usual age for someone watching horror films is between 15 and 25. This may be because they seek thrill and the most young people can get is horror films. Younger people are also less susceptible to being put off by the violence and or unnatural images seen in horror films unlike an older audience who may feel negatively towards them.Gender:
Males are more likely to watch a horror film due to the stereotypical thrill seeking which contests with young adult hormones
Class:
Overall horror films are aimed at a working class. This is due to them gaining a thrill/ excitement for a relatively cheap price. Higher classes watching horror may choose a sub-genre within horror to satisfy their horror watching needs.
We will try to reach the target audience by having an exciting and gripping opening scene which will leave an enigma surrounding the villain, which will leave the audience wanting more from it. As well as this, there will be action scenes which will appeal to the thrill seekers, even though there is a lack of blood, there will be scenes of violence which will set the tone for the rest of the film. The semiotics will build up this image of darkness and fear through the use of: lighting, setting and sounds which will draw the audience in to the film
We will try to reach the target audience by having an exciting and gripping opening scene which will leave an enigma surrounding the villain, which will leave the audience wanting more from it. As well as this, there will be action scenes which will appeal to the thrill seekers, even though there is a lack of blood, there will be scenes of violence which will set the tone for the rest of the film. The semiotics will build up this image of darkness and fear through the use of: lighting, setting and sounds which will draw the audience in to the film
How will you attempt to reach your target audience with your own product?
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